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Brand growth is about salience. In other words: make sure that your brand is recognized or popped up in the mind of the consumer, at the moments that matter. In the book Building Distinctive Brand Assets, brand sounds are specifically highlighted in the palette of brand assets. The importance of this is expected to increase. Together with BLCKBRD we did research to this subject. Curious about the results?
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Insight into the brand sounds of the Netherlands
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Blauw Research bv
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3012 AB Rotterdam