Infographic Brand Tracking:
Old versus New

Infographic Brand Tracking

Brand tracking is essential for ambitious brands. But did you know that the classic brand tracker only takes account of factors that determine a mere 5% of our purchasing behaviour? Clearly, it's time for a more innovative tracker!

In this infographic, we:

Explain why a new brand tracker is necessary

Show the difference between the traditional and innovative brand tracker

Give you KPIs that really say something about your brand performance

Download for free:

The reason for this big difference between old and new is that the classic brand tracker assumes conscious, rational behaviour.

We now know better: most of our decisions are automatic, subconscious and intuitive. And that calls for a new way of measuring!

Download the infographic and see how you can get your brand performance in sharp focus.



Blauw Research bv

Coolsingel 55

3012 AB Rotterdam




Klik om in te schrijven




Blauw Research bv

Weena 125

3013 CK Rotterdam 

 +31 (0)10 - 400 09 00




Klik om in te schrijven


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