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Infographic Brand Tracking:
Old versus New

Infographic Brand Tracking

Brand tracking is essential for ambitious brands. But did you know that the classic brand tracker only takes account of factors that determine a mere 5% of our purchasing behaviour? Clearly, it's time for a more innovative tracker!

In this infographic, we:

Explain why a new brand tracker is necessary

Show the difference between the traditional and innovative brand tracker

Give you KPIs that really say something about your brand performance

Download for free:

The reason for this big difference between old and new is that the classic brand tracker assumes conscious, rational behaviour.

We now know better: most of our decisions are automatic, subconscious and intuitive. And that calls for a new way of measuring!

Download the infographic and see how you can get your brand performance in sharp focus.

Contact 

 

Blauw Research bv

Coolsingel 55

3012 AB Rotterdam

 

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Contact 

 

Blauw Research bv

Weena 125

3013 CK Rotterdam 

 +31 (0)10 - 400 09 00

welcome@blauw.com

Nieuwsbrief

  

Klik om in te schrijven

 

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