Brand tracking is essential for ambitious brands. But did you know that the classic brand tracker only takes account of factors that determine a mere 5% of our purchasing behaviour? Clearly, it's time for a more innovative tracker!

In this infographic, we:

• Explain why a new brand tracker is necessary
• Show the difference between the traditional and innovative brand tracker
• Give you KPIs that really say something about your brand performance

Download the infographic and see how you can get your brand performance in sharp focus: