sponsorship

measure

continuous

campaign

impact

success

insight

effect

Insight into the real impact of sponsorships on brand strength

our solutions

We have 25 years of experience in global sponsorship research. Our team is specialised in providing insights into the true impact of sponsorships on brand KPI’s. Global brands and international rightsholders continuously use our insights to take better strategic sponsorship decisions. Our research contributes to more successful sponsorships and campaigns.

we work with international brands & rightsholders like:

Measure the

real

impact

We believe that the unique value of the sponsorship industry lies in enabling brands to build an emotional relationship with their target audience. Our sponsorship research therefore focuses on understanding and interpreting people’s behaviour and attitudes related to sponsorships.  

By providing insights in how sponsorships actually influence the relationship brands and rightsholders have with their target audiences, our sponsorship research results contribute to improving those relationships. This will eventually lead to increased brand impact of sponsorships.

Insight into the true impact of sponsorships on consumer behaviour

Continuous tracking of sponsorship success

Real-time results on bespoke online dashboards

Bespoke research design and personal approach

Continuous

impact tracking

We are committed to enabling our clients to take a step forward with their sponsorships. Every insight we deliver should help them take the next step towards increased sponsorship success. Each sponsorship research project is therefore led by one of our Strategic Research Consultants who have extensive experience in sports sponsorships and can interpret the results in the context of our clients’ sponsorship strategy.

Our sponsorship research results are updated (in real-time) in dynamic state-of-the-art online dashboards, which gives our clients 24/7 access to all reporting and allows them to conduct their own analyses or create their own presentations.

Want to know more?
our solutions

Together

we win

We have been helping international brands and rightsholders to optimise sponsorship strategies for 25 years. Understanding the true impact of sponsorships contributes to taking better decisions leading to increased brand impact.

our solutions
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